Instagram and Facebook chatbot for SaaS and software sellers

Your Facebook Ads campaign with a "Send Message" CTA brought in 60 leads this week. Your only SDR was already at 120% capacity. Half of those leads went cold before getting a first reply. Auto Asistente handles all 60 in parallel, runs BANT (Budget, Authority, Need, Timeline), sends a case study relevant to the prospect's industry, and only books a demo on your calendar when the lead is qualified. Your SDR walks into the demo with the full context.

For SaaS companies, B2B software sellers, technology agencies, and micro-SaaS · Last updated: April 30, 2026

<3sResponse to FB Ads leads
BANTAutomated qualification 24/7
~40%Better CPL on FB/IG ad campaigns
$69USD/month (vs. $4-6K USD per SDR)

The lead-flow problem for B2B SaaS

Selling software requires a fast, educational first touch. Facebook/Instagram Ads with a "Send Message" CTA generate leads who expect a reply in under 5 minutes — if not, their attention shifts to the competitor who does answer. For small SaaS companies (1 founder, 0-3 SDRs), handling leads in real time outside business hours is impossible.

Another problem: incoming leads are usually a mix. Some are curious shoppers with no budget. Others are serious enterprise buyers. Some are competitors doing recon. Without filtering, your SDR wastes 70% of their time on leads who will never buy.

What Auto Asistente does for a software seller

Before and after

Without Auto Asistente

  • FB Ads lead waits 4 hours and has already shopped elsewhere
  • SDR wastes 70% of their time on leads with no budget
  • Demos booked with prospects who don't qualify
  • Comments on educational posts never convert
  • You need $4-6K USD/month per SDR to scale

With Auto Asistente

  • <3-second response to every Ads lead
  • Automatic BANT sorts leads into cold/warm/hot
  • Demos booked only with qualified leads
  • Comments-to-DM with educational material + CTA
  • $69-199 USD/month replaces your first SDR

Use case: lead from an IG ad

[clicks the "Send Message" CTA on the ad "Cut your support costs 40%"]
Hi! 👋 I saw you clicked on our ad. Pulse [SaaS] cuts support costs by 40% by automating tier 1.

So I can show you whether it fits your operation, could you tell me:
• How many support agents do you have today?
• What tool are you using right now?
We have 12 agents and we use Zendesk
Perfect! Pulse integrates natively with Zendesk. For a 12-agent operation, the typical ROI is 6-8 months.

I'm sending you the case study from [a similar company in your industry]:
📎 [pulse-case-study-saas.pdf]

Are you the decision maker for the tool or do you work with a team lead? And how urgent is this for you?
I work with our VP of Operations, we want to decide before end of Q3
Great. I'll book a 30-minute demo with our AE. I have two slots open:
• Thursday 5/5 - 2:00 PM (your timezone)
• Friday 5/6 - 11:00 AM

Which one works? I'll send the Google Meet invite.

The AE got a message on their private WhatsApp: "Demo Thursday 5/5 2:00 PM — Lead Carlos Pérez, Company X. 12 agents on Zendesk. Decision maker + VP Ops. Urgency: close before Q3. Received SaaS-industry case study. Meet link generated." The AE walks into the demo with all the context already prepared.

Quick setup

  1. Connect Instagram + Facebook (with your Business Manager) + WhatsApp.
  2. Configure the BANT questions specific to your product.
  3. Upload your material: one-pagers, industry case studies, comparison sheets, pricing.
  4. Connect each AE's Google Calendar with their availability.
  5. Set up comments-to-DM keywords on educational posts.
  6. Define qualification tiers: when to book a demo (hot lead), when to nurture (warm lead), when to disqualify.
  7. Turn on Mon so it can fine-tune the agent's professional tone.

FAQ

Is it compatible with HubSpot, Salesforce, or Pipedrive?

Via webhooks. Every qualified lead can be created automatically in your CRM with all the BANT data. For advanced native integrations, check with support.

Does it handle different flows based on the lead's industry?

Yes. You configure different flows by detected industry (SaaS, e-commerce, healthcare, fintech). The agent sends the case study and the talking points that match the sector.

Does it work for cold outreach as well?

For outbound via LinkedIn or email, Auto Asistente isn't the primary tool. Its sweet spot is inbound — responding to whatever comes in from your ads or organic content. For outbound, use tools like Apollo or Lemlist.

Is it GDPR-compliant for companies that sell to Europe?

Yes. Auto Asistente is GDPR-compliant. Conversations are stored encrypted, and leads can request data deletion at any time.

Replace your first SDR for less than the cost of an hour of their time

14 days free. No credit card. Capture IG/FB Ads leads from day one.