The Instagram → DM → purchase funnel
The modern digital sales playbook looks like this: creator drops a viral reel/post, the copy invites followers to comment a keyword (GUIDE, INFO, COURSE), followers comment in bulk, and someone has to reply to each one with the offer and handle objections until payment. If you do it manually with 1,000 comments, you lose 80% of potential sales to delay and burnout.
Digital product platforms (Hotmart, Kajabi, Teachable) are great for hosting the course, but they do NOT handle the upstream DM flow where the sale is decided. That's where Auto Asistente closes the loop: from comment to checkout, without you touching your phone.
What Auto Asistente does for digital sales
- Automatic Comment-to-DM. You configure keywords per reel/post (GUIDE, INFO, COURSE, EBOOK, PLAN). When someone mentions them, the agent replies publicly in your tone of voice and opens a DM with the offer.
- Digital catalog with installments. Courses at $50, $200, $500, $1,500 USD. You configure one-time price, installment price (3, 6, 12), what's included, guarantee. The agent presents it in DM.
- Objection handling. You configure responses to the 5-7 recurring objections: price, time, guarantee, "not for me", "I need to think about it." The agent identifies the objection and responds appropriately.
- Automatic delivery. Once payment is confirmed, the agent sends a unique access link to your platform (Hotmart, Kajabi, Teachable, Notion, private WhatsApp community).
- Upsell + order bump. After the base product purchase, the agent offers an upgrade (premium version, bundle, 1-on-1 session). Increases average ticket by 30-60%.
- Cart abandonment recovery. If the follower asked for info but didn't buy, the agent follows up at 24 hours and 3 days with a discount or relevant testimonial.
- Bulk DM with anti-ban for mass launches: launch, evergreen rotation, limited promo.
Before and after
Without Auto Asistente
- 1,200 comments with "GUIDE" unanswered, 80% lost
- DM overflowing, leads go cold
- Price objections drain your energy 1-on-1
- Purchase → manual confirmation → manual delivery
- No upsell, low average ticket
With Auto Asistente
- 1,200 comments replied in parallel, 3-8% conversion
- DM with full offer opened on every relevant comment
- Objections handled with pre-configured responses
- Upsell + order bump → average ticket +50%
Use case: finance course launch
Reel "How to invest your first $1,000 USD" hits 80K views. CTA: "Comment GUIDE if you want my full course."
@andres_invest: GUIDE
Hey Andres! Sending it to your DM 💼
In the DM in parallel:
Hi Andres! 👋 Saw you liked the investing reel. Here's info on the full course:
📚 Course "Smart Investing from Zero"
• 8 video modules (12 hours)
• Excel templates for tracking
• Access to private community
• Monthly group Q&A session
💸 Price:
• One-time payment: $197 USD
• 3 installments of $72 USD
• 7-day money-back guarantee
Do you prefer the one-time payment or 3 installments?
Honestly, it's pricey
I hear you. Think about it this way: the course gives you the tools so your next investment is $5K, $10K, $20K USD. If you apply just 1 strategy well, you recoup the $197 in 1 month.
+ you get a 7-day guarantee: if you watch it and it's not for you, I refund everything.
Want to try it in installments?
Sure, 3 installments
Great choice! Here's your secure payment link:
👉 stripe.com/pay/finance-3i
As soon as the first installment is confirmed:
✅ Immediate access to all modules on Hotmart
✅ Invitation to the WhatsApp community
✅ Welcome message with your first task
Quick setup
- Connect Instagram + Facebook + WhatsApp.
- Upload your digital catalog: courses, ebooks, templates, memberships, 1-on-1 sessions. For each: one-time price, installment price, what's included, guarantee.
- Configure Comment-to-DM keywords per post (GUIDE, INFO, COURSE, EBOOK, etc.).
- Define responses to common objections (price, time, doubts, guarantee, "not for me").
- Configure automatic delivery: webhook to Hotmart/Kajabi/Teachable or unique link to Notion/WhatsApp community.
- Enable upsells and order bumps per product.
- Share examples of your tone with Mon so it can fine-tune the agent.
Frequently asked questions
Does it work for recurring (monthly) membership sales?
Yes. The agent notifies the customer before each renewal and lets them manage their status from the chat.
Does it replace a sales team / closers?
For low-to-mid tickets ($50-500 USD) yes, completely. For high tickets ($1K+) it usually complements: the agent nurtures and books a call, the closer closes.
Does it handle discounts/launch coupons?
Yes. You configure coupons with discount type, validity, minimum amount and uses. The customer applies it in DM and the agent validates and discounts.
Compatible with live or evergreen webinars?
Yes. You capture webinar registration via DM, send the Zoom/StealthSeminar link and automatic reminders. After the webinar, follow-up with the special offer.